Women and feminine aspect, by nature is collaborative, inclusive and connected. Sisterhood is about being together for each other. However, consumer world has created this Synthetic Sisterhood that has influenced not only our Gender identity but our collective outlook. The Industry has created this consumer based sisterhood where men and women are identifying themselves with xyz clan because of the products they are using. This is nowhere related to the political, social and economical persspectieve. On top of that now days there is a focus on Male emotions. Products are promoting emotional man and Power Woman. This is again crating a new wave of disparity between two genders and two aspects as male and female within that are complimentity to each other. The change is required to discover originality of each gender. However the lifestyle driven and consumerism driven society is influencing our minds and relation with self. Children are exposed to such consumer based Gender identities through media and Internet.
We need true sisterhood which does not create lifestyle driven disparity and loyalties.
No comments:
Post a Comment